Affiliate apps does not save you the most!
Using affiliate apps like Honey and ShopBack doesn’t save you the most money. You should Take Control Be Your Own Affiliate!.
Understanding How Online Affiliate Marketing Works
- Affiliate businesses rely on last-click attribution to credit referrals
Last-click Attribution
- When you click on a referral link, it redirects you to the product page and inserts a cookie with the referral’s ID
- When you make a purchase, the referral information, including the cookie value, is sent to the merchant
- The merchant credits the sale to the affiliate associated with the cookie
Why Third-Party Affiliate Businesses Fall Short?
- Third-party affiliate businesses often take the last-click attribution when users activate their services. Companies like Honey encourage users to do so by marketing their services as a quick way to find the biggest discount (which is often false, but they argue with time-sensitive discounts and similar sales tactics.)
Damage
Referrers lose rewards because, even though consumers accessed the product via their referral link, the third-party affiliate business overrides the cookie value with its own referral ID and claims the last-click attribution.
Consumers only gets a portion of the affiliate value when using apps like Honey or ShopBack. This process is not entirely transparent, and consumers often miss out on the full benefits.
Not the Best Deal: Who Really Benefits?
- Affiliate businesses partner with merchants to maximise their profits, often sacrificing consumer benefits
Important
Merchants pay affiliate businesses to have their products promoted.
Consumers receive smaller rewards while affiliate businesses earn more.
Take Control: Be Your Own Affiliate!
- Instead of relying on third-party apps, join affiliate programs directly!
Popular affiliates program
- Shopee Affiliates – Program inquiry
- Taobao Overseas Affiliates – More details available here
- Nike Affiliate Program
Let me know in the comments if there are any other great affiliate programs to sign up for!